About Us
Why We Are Proud To Improve The Full Towing Lifecycle
We bring decades of experience in law enforcement, municipal towing, operational management, and software design.
By the Numbers
Our impact speaks for itself—transforming towing operations, improving safety, and driving efficiency across the industry.
370,000+
13 of 25
30%
22
60
12.5 min
3000+
Leading the Way in Complete Towing Lifecycle Management
We see an opportunity to fully unify the towing lifecycle and to better connect the operations of public safety towing needs and towing service providers.
With the combination of Autura and TRAXERO into one organization, our solutions accelerate service fulfillment from the initial call for service, to those doing the work – the tow operators – through the extension and end of life vehicles.
We help make operators and officers safer, make tow operations faster, and the towers more profitable.
Leadership
Michael Winton
Michael Winton
Chief Executive Officer
Michael is a global technology executive having spent the last 25 years leading revenue and profit growth for enterprise software, SaaS and services companies. Most recently, Michael was President, North America at AMCS for 8 years, a global SaaS software company for sustainability and the environmental services industry. Michael joined AMCS from Lochbridge, where he was Chief Operating Officer. As COO, he led Sales, Marketing, Services Delivery and Customer Success at the Internet of Things solutions company. Prior to Lochbridge, Michael held Senior Vice President roles at MicroStrategy (MSTR), a business intelligence and analytics software company. Previously, Michael was Vice President of services and operations at PTC (PTC), a $1b+ product lifecycle management company.
Zach Allia
Zach Allia
Chief Technology Officer
With over fifteen years of experience building product and technology, Zach brings a diverse background ranging from startups to established companies in industries across the map. His role at Autura is marked by a unique fusion of technical expertise and creative vision, leading to innovative solutions and strong team dynamics.
Alyssa Chapman
Alyssa Chapman
Chief Sales Officer
Alyssa brings over 20 years of sales and business development leadership in technology solutions and information services. Before joining Autura, she held various leadership and business development positions at Gordian, IBM, Lexis-Nexis, and Cisco Systems. Alyssa was honored with the President’s Volunteer Service Award for her work as an AmeriCorps Vista with Habitat for Humanity, where she led a local Women Build program.
Sara Douglas
Sara Douglas
VP, Head of People
Chris Landis
Chris Landis
Chief Operating Officer
As our Chief Operating Officer at Autura, Chris brings 25 years of experience in creating customer-centric growth strategies that deliver value to diverse stakeholder groups. Chris was previously the CEO of TRAXERO and joined Autura by way of a merger of the two businesses. At TRAXERO, he and his team created a comprehensive suite of software purpose-built for the towing, recovery, and roadside assistance industry. Prior to that, Chris held several executive roles at MemberClicks, which was a vertically integrated software platform serving nonprofits and associations.
Duncan McCreery
Duncan McCreery
Chief Product Officer
Duncan serves as the Chief Product Officer, having spent 15+ years building SaaS companies. He has held executive roles in Product, Customer Experience, and Engineering, focusing on developing high-performing teams centered on the customer. Duncan lives in Atlanta with his wife and children.Case Studies
How We Have Helped Our Clients
San Diego
-28,000 annual tows
Tow response time
Before
30 min
After
12 min
- 85% reduction in manual processing
- 90% reduction in police dispatcher involvement
- Automated integration with stolen vehicle
Austin
~35,000 annual tows
Tow response time
Before
30-40 min
After
8 min
- Measurable decrease in secondary accidents
- 80% reduction in tow related call volume
- 5 FTEs reallocated from records department after PPI self reporting implementation
Toledo
~ 2,300 tows
Tows requiring dispatch assistance
Before
100%
After
7%
- 93% of tows requested by officers directly
- ~6k calls eliminated from dispatch desk
- 400 dispatch hours saved
Henderson
~ 3,500 annual tows
Tow response time
Before
30+ min
After
14 min
- $38,000 in Telecommunicator savings
- $62,000 in Officer savings
- $100,000 in total annual savings
Work With Your Contracted Towers
Work With Your
Contracted Towers
does:
Ensure compliance to a rotation strategy:
- Auto dispatch
- No favoritism
Vet all complaints/allegations and informs the appropriate parties to help facilitate resolution
Provide free training and software for dispatching and reporting: optimize your performance and revenue
24/7/365 Partner support
does not:
Own any tow trucks
Own vehicle storage facilities
Employ any tow truck operators
Set towing/storage fees