About Us
Why We Are Proud To Improve The Full Towing Lifecycle
We bring decades of experience in law enforcement, municipal towing, operational management and software design.

By the Numbers
Our impact speaks for itself—transforming towing operations, improving safety, and driving efficiency across the industry.
370,000+
13 of 25
30%
22
60
12.5 min
3000+

Leading the Way in Complete Towing Lifecycle Management
We see an opportunity to fully unify the towing lifecycle and to better connect the operations of public safety towing needs and towing service providers.
With the combination of Autura and TRAXERO into one organization, our solutions accelerate service fulfillment from the initial call for service, to those doing the work – the tow operators – through the extension and end of lifevehicles.
We help make operators and officers safer, make tow operations faster, and the towers more profitable.

Leadership

Michael Winton
Michael Winton
Chief Executive Officer
Michael is a global technology executive having spent the last 25 years leading revenue and profit growth for enterprise software, SaaS and services companies. Most recently, Michael was President, North America at AMCS for 8 years, a global SaaS software company for sustainability and the environmental services industry. Michael joined AMCS from Lochbridge, where he was Chief Operating Officer. As COO, he led Sales, Marketing, Services Delivery and Customer Success at the Internet of Things solutions company. Prior to Lochbridge, Michael held Senior Vice President roles at MicroStrategy (MSTR), a business intelligence and analytics software company. Previously, Michael was Vice President of services and operations at PTC (PTC), a $1b+ product lifecycle management company.
Zach Allia
Zach Allia
Chief Technology Officer
With over fifteen years of experience building product and technology, Zach brings a diverse background ranging from startups to established companies in industries across the map. His role at Autura is marked by a unique fusion of technical expertise and creative vision, leading to innovative solutions and strong team dynamics.
Alyssa Chapman
Alyssa Chapman
Chief Sales Officer
Alyssa brings over 20 years of sales and business development leadership in technology solutions and information services. Before joining Autura, she held various leadership and business development positions at Gordian, IBM, Lexis-Nexis, and Cisco Systems. Alyssa was honored with the President’s Volunteer Service Award for her work as an AmeriCorps Vista with Habitat for Humanity, where she led a local Women Build program.
Ryan Davis
Ryan Davis
President, Autura Marketplace
Ryan, President, Autura Marketplace of Autura, originally from Atlanta, attended the College of Charleston. He co-founded BacklotCars with his brother, achieving significant success before its sale in September 2020. Currently, Ryan resides in NYC with his fiancée and two dogs.
Bryan Day
Bryan Day
Chief Financial Officer
As an experienced finance and operations executive, Bryan has a proven track record of success in leading financial and operational strategy across companies. Prior to joining Autura, he spent the past decade in executive positions in companies spanning Software (B2B SaaS and Cyber), Media, and Internet. Bryan is also a veteran of the United States Marine Corps.
Ryan Kirby
Ryan Kirby
Chief Marketing Officer
Ryan has 25+ years of experience in software, technology and strategy, spending much of that time focused on GovTech solutions. He possesses a unique perspective on how software companies succeed by way of spending significant time in engineering, product, quality, sales, and marketing. Ryan was most recently a Fractional CMO for several tech businesses and was previously CMO and Head of Product for GovOS and also VP, Marketing of Superion (CentralSquare Technologies). Ryan is a proud NC State alum and Wolfpack fan, even more proud Dad of his two adult kids, and lives with his wife (and best friend) in North Carolina.
Chris Landis
Chris Landis
Chief Operating Officer
As our Chief Operating Officer at Autura, Chris brings 25 years of experience in creating customer-centric growth strategies that deliver value to diverse stakeholder groups. Chris was previously the CEO of TRAXERO and joined Autura by way of a merger of the two businesses. At TRAXERO, he and his team created a comprehensive suite of software purpose-built for the towing, recovery, and roadside assistance industry. Prior to that, Chris held several executive roles at MemberClicks, which was a vertically integrated software platform serving nonprofits and associations.
Ryan Malo
Ryan Malo
General Counsel
Ryan Malo is Vice President, Administration and General Counsel of Autura. In this role, Ryan leads the company’s legal affairs by providing strategic counsel and advice to Autura’s business units and leadership team. Prior to joining Autura, Ryan practiced in the white-collar group of Latham & Watkins LLP in Washington, DC, advising and defending companies and individuals facing government investigations. He previously clerked in the U.S. District Court for the District of New Jersey and served as a police officer in New Hampshire prior to law school. Ryan received his B.A. from Williams College and M.Ed. from the University of Virginia, and graduated magna cum laude from Georgetown University Law Center. Ryan is admitted to practice in Massachusetts and Washington, DC.
Duncan McCreery
Duncan McCreery
Chief Product Officer
Duncan serves as the Chief Product Officer, having spent 15+ years building SaaS companies. He has held executive roles in Product, Customer Experience, and Engineering, focusing on developing high-performing teams centered on the customer. Duncan lives in Atlanta with his wife and children.Case Studies
How We Have Helped Our Clients

San Diego
-28,000 annual tows
Tow response time
Before
30 min
After

12 min
- 85% reduction in manual processing
- 90% reduction in police dispatcher involvement
- Automated integration with stolen vehicle

Las Vegas
~26,000 annual tows
Tow response time
Before
30 min
After

14 min
- 40,000 fewer calls into the city call center
- 8 full time employees reallocated from records department

Austin
~35,000 annual tows
Tow response time
Before
30-40 min
After

8 min
- Measurable decrease in secondary accidents
- 80% reduction in tow related call volume
- 5 FTEs reallocated from records department after PPI self reporting implementation

Toledo
~ 2,300 tows
Tows requiring dispatch assistance
Before
100%
After

7%
- 93% of tows requested by officers directly
- ~6k calls eliminated from dispatch desk
- 400 dispatch hours saved

Henderson
~ 3,500 annual tows
Tow response time
Before
30+ min
After

14 min
- $38,000 in Telecommunicator savings
- $62,000 in Officer savings
- $100,000 in total annual savings

Northern Las Vegas
~ 5,000 annual tows
Tow response time
Before
30+ min
After

13 min
- Leveraged data from Autura to change from rotation to “closest-to” in order to drive response times down
- $131,000 in total annual savings

Work With Your Contracted Towers
Work With Your
Contracted Towers

does:

Ensure compliance to a rotation strategy:
- Auto dispatch
- No favoritism

Vet all complaints/allegations and informs the appropriate parties to help facilitate resolution

Provide free training and software for dispatching and reporting: optimize your performance and revenue

24/7/365 Partner support

does not:

Own any tow trucks

Own vehicle storage facilities

Employ any tow truck operators

Set towing/storage fees