Last updated: October 2025
We believe in the growth mindset and the importance of continuous learning. That’s why we recently embarked on a comprehensive initiative to craft Autura’s new mission statement and tagline, helping us clarify and unify our company’s core messaging. This wasn’t just an exercise in wordsmithing — it was about ensuring that the language we use truly reflects our unwavering commitment to how we serve our partners and customers who keep our communities moving.
It was invigorating work to look inward, interview our team and our customers, and find the right words to describe common threads that unite our efforts and purpose in serving public safety agencies, towing and recovery businesses, and impound lot operators. And it is work we will continue to do.
Autura’s New Mission Statement and Tagline
Autura’s mission is to Keep Communities Moving.
When communities can move freely and safely, society thrives. Autura exists to unite the ecosystem of partners who restore and sustain movement on community roadways. When law enforcement, tow operators, dispatchers, and impound lot owners can move together, people are safer, businesses succeed, and unclaimed vehicles can be repurposed as part of a responsible, efficient economy.
Why This New Mission and Tagline Matters…
This newly articulated mission and tagline captures the heart of what Autura does — enabling safe, efficient community movement through technology.
Whether it’s reducing roadside risk for officers, streamlining dispatch and towing business operations, or helping impound lots liquidate inventory, our work supports the flow of people, vehicles, and commerce. It’s a mission that resonates across all segments we serve — and one that drives every product decision we make.
Autura’s Company Values
Autura’s updated core values reflect the culture we’re building and the standards we uphold. They are REAL, and they are:
- Results-Driven
- Empowered by Teamwork and Opportunity
- Absolutely Customer Committed
- Led by Frontline Technology
Why This New Matters…
These values shape how we work together, build products, support customers, and grow our business. They reflect the industries we serve — essential, fast-moving, and often high-stakes.
By aligning our values with our customers’ realities, we ensure that Autura remains a trusted partner in their success.
Conclusion
We have seen growth through acquisitions, partnerships, and the combination of great companies, brands, and teams. We are proud of this — and also realize it necessitates we continuously examine and adapt how our messaging resonates with public safety and government agencies, towing and recovery businesses, motor clubs and insurance partners, and impound lot owners and unclaimed vehicle sellers, buyers, and scrappers.
