Download the 2025 State of Towing Annual Report
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Uncover trends, challenges, and opportunities across the towing and recovery industry
Explore this one-of-a-kind report composed of survey response data from towing professionals across the United States and Canada, available market research, and commentary from industry experts. You will:
Discover why 72% of businesses raised prices in 2025 — and the strategic approaches that are working best for different business sizes.
Learn which operational challenge overtook inflation as the #1 industry concern — and see segment-specific data on how it's impacting small vs. large businesses.
Uncover revenue diversification strategies that 70% of businesses are using to combat market saturation and declining demand.
Access data-driven insights on industry consolidation — including which business segments are most likely to sell and why 69% of large operators are actively acquiring.
See how 80% of successful operators are leveraging technology — including which tools deliver the highest ROI and adoption rates by business size.
Get exclusive insights on AI adoption trends — including why 44% of $10M+ businesses are already integrating artificial intelligence into daily operations.
A Note From Our CEO
With our second State of Towing Annual Report, we aim to provide you with a valuable resource full of actionable insights you can use to drive your business to the next level. Insights to help you fuel growth, make key decisions, and better manage operations. Highlights of this year’s report include the escalating challenge of insurance expenses and coverage, good practices to combat rising costs, the consolidation trend, and the buzz of AI.
At Autura, we are committed to helping you use our solutions to bolster your business success. Our team understands the industry and the unique challenges you face. We visit and engage with towing and recovery professionals across the country and actively participate in associations that advocate for this community. And we drive initiatives like this report to act as a conduit for exchanging knowledge and stimulating innovation that improves safety, daily operations, and long-term success.
Whether you’re a new owner/operator or an established multi-million dollar enterprise, the following pages offer direct perspectives, stories, and strategies from those who live and breathe towing. We invite you to explore the report and find helpful information that can inform how you operate, attract and retain rockstar employees, and leverage technology to increase efficiency and profitability.
The towing and recovery road ahead does present some challenges — but also great opportunity. Together, we can continue moving the industry forward.
Sincerely,
Michael Winton
CEO, Autura