Last updated: February 2026
🔎 In this article: Read how Premier Towing Solutions started making money back on unclaimed vehicles through online auction sales instead of just taking a loss on impound inventory.
Premier Towing Solutions has long been a trusted, family‑owned provider serving the communities of Dickson, Hickman, Fairview, and the surrounding counties of Tennessee. Day in and day out, they provide citizens with a variety of towing solutions, including car and equipment towing, repossession, roadside assistance, and mobile mechanic services on a 24/7 schedule.
Like many towing businesses, they faced a familiar operational question: what’s the best way to handle unclaimed or abandoned vehicles after towing and fulfilling all required storage, notification, and hold protocols? For years, scrapping felt like the simplest option — a quick way to clear space, even if it meant accepting minimal return.
As their inventory grew and market conditions changed, Premier’s team began to consider whether there was a better way to recover value without adding more work to an already full plate.
The Challenge:
Until recently, the Premier Towing Solutions team had been scrapping abandoned, unclaimed vehicles they had legal right to dispose. They did this as a way to manage lot space and keep inventory from piling up. It was convenient, especially for a busy operation managing constant calls, storage needs, and rotating impound inventory.
Running unclaimed vehicle auctions – while possibly beneficial for revenue recovery – seemed inconvenient, time-consuming, and potentially more trouble than it was worth.
The Solution:
When Premier’s team took a closer look at the earning potential of online unclaimed‑vehicle auctions, their outlook began to shift. They evaluated the numbers, and ultimately decided to trial-auction vehicles through Autura Marketplace’s online platform.
What they found surprised them. The workflow was straightforward and the platform was refreshingly easy to navigate. After completing their trial auction, the Premier team reviewed the results. They quickly realized how much value they’d been leaving behind by scrapping. Their experience was strong enough that they even referred two other companies used to scrapping vehicles versus auctioning.
Premier Towing Solution’s Results:
After just one, initial trial auction, Premier Towing Solutions achieved:
- 📈75% sell-through rate
- 💵$16K+ in total revenue generated
- 💰$1,118+ average sale price (ASP)
Conclusion:
Premier Towing Solutions didn’t set out to overhaul their process. They simply recognized a potentially better way to handle unclaimed vehicles without adding more work to their day. By trying an online auction for the first time, they uncovered revenue they’d been unintentionally leaving behind. Additionally, Premier Towing Solutions gained a repeatable method for clearing inventory that supports their business instead of impeding it.
Their early success also inspired them to share the approach with peers in the same position — choosing scrapping out of habit, not because it delivered the best outcome.
📅 Apply to sell on Autura Marketplace today.
📥 Download and share the full Marketplace Customer Story_Premier Towing Solutions with your colleagues
