Last updated: January 2026
🔎 In this article: Discover how Axle Towing moved from live, in-person auctions to online unclaimed vehicle sales — boosting revenue, increasing ASP, attracting engaged buyers, and clearing lot space faster.
Axle Towing & Impound is a growing towing and impound operation serving communities across the Phoenix Metropolitan area.
As the business expanded, so did the number of unclaimed vehicles on their lot. This created space constraints and added pressure to their team’s daily operations.
The Challenge:
Axle Towing & Impound was facing operational strain due to limited lot space. Unclaimed vehicles were sitting for long periods, taking up room needed for incoming tows and day-to-day storage.
Additionally, selling unclaimed vehicles through live, in-person auctions was time-consuming and inefficient for a busy team already managing high call volumes and servicing their busy community.
The Solution:
In August 2025, Axle Towing & Impound transitioned their in-person vehicle sales process to Autura Marketplace.
By digitizing how they sold unclaimed vehicle and leveraging Autura Marketplace’s professional service support, the team experienced:
- Rapid Inventory Turnover — successfully moving 130 vehicles, no transport arrangement required
- Targeted Marketing Outreach — driving buyers to Axle’s weekly auctions through strategic email and SMS campaigns
- Buyer Engagement Support — facilitating direct connections with interested bidders, enhancing buyer confidence and accelerating decision-making
- Seamless Transactions — enabling secure, online payments and proactive post-sale communication, ensuring smooth, reliable transaction processing.
The Result:
Just three months after moving unclaimed vehicle sales online, Axle Towing & Impound achieved:
- 💵$120K+ in generated revenue
- 📈Average sale price increased to over $1K, with continued upward momentum
- 🙋80+ bidders actively engaging with listings
- 💰Consistent, reliable income powered by secure Autura Verified Payments (AVP)
Conclusion:
By shifting to a wider‑reaching, secure online auction platform, Axle Towing reduced the effort required to reach and engage buyers while streamlining the selling process. With improved efficiency, better payment reliability, and an elevated buyer experience, the team increased ASP and reclaimed valuable time to focus on core business operations — a win on all fronts.
CTA:
📅 Apply to sell on Autura Marketplace today.
📥 Marketplace Customer Story_Axle Towing with your colleagues
