In this webinar, we explore the top operational challenges facing towing and recovery professionals in 2025, drawing from insights in found in Autura’s State of Towing Annual Report. Host Shelli Hawkins is joined by Adrien Benoit, Co-Owner and Vice President of Elite Service Recovery and Towing, and Jillian Grassetti, Senior Vice President of Sales at Autura.
The discussion focuses on two critical industry challenges: insurance and rising operational costs. With 62% of professionals citing insurance as a major business threat, Adrien shares his firsthand experience transitioning from traditional insurance to captive programs, including eligibility requirements and key benefits like claims control and potential dividends.
The conversation also addresses cost management strategies across fuel, equipment, and staffing, plus effective approaches to pricing increases. With 72% of industry professionals planning rate adjustments in 2025, learn how to communicate value and justify pricing to maintain profitable commercial relationships with your most valuable accounts.
What You Will Learn
- Navigating insurance alternatives and captive programs for towing and recovery businesses
- Managing rising operational costs effectively
- Strategic pricing and value communication techniques
- Building operational excellence and business infrastructure
