Towing & Recovery

How Petroff Towing Moved from Manual to Digital Dispatching with Autura Towing Software

Autura Customer Case Study_Petroff Towing

Last updated: October 2025

πŸ”ŽIn this article: learn how Petroff Towing transitioned from manual dispatching to digital solutions with Autura TMS, regaining lost revenue and improving efficiency through streamlined operations.

Founded in 1945, Petroff Towing in Caseyville, IL, has grown from a small, garage-based operation to a multi-million-dollar enterprise. This operation specializes in heavy-duty towing, recovery, and load work. Over decades, this family-owned and operated business has earned a reputation for excellence with their customers, community, first responders, and fleet customers they serve β€” and all with pen-and-paper practices over towing software.

In 2025, Petroff Towing changed this, transitioning to a towing software (also known as Towing Management System or TMS) solution in order to re-open an important source of business.

The Challenge: Lost Revenue Due to Lack of Digital Dispatch Technology

With so much success built upon manual practices, Petroff Towing was understandably hesitant to adopt towing software with digital dispatching. So what inspired the change?

FleetNet America β€” a fleet customer and major revenue source β€” began requiring that their towing providers use a digital platform to accept job requests. Without technology to receive FleetNet America digital dispatches, Petroff Towing lost months of work and associated earnings.

The Solution: Towing Software with Digital Dispatching

Petroff Towing partnered with Autura to implement Dispatch Anywhere, a towing management software. This provided a scalable digital dispatch platform that reignited the flow of job requests from FleetNet America. It also paved the way for a modernization journey they could take at their preferred pace.

Instead of pushing Petroff toward a tool with a laundry list of unnecessary features, Autura offered a solution that directly addressed their immediate challenge.

The Results

Within 10 days, the Dispatch Anywhere deployment was complete. The Petroff Towing team started to see FleetNet America jobs flow in. And with digital dispatch now in place, Petroff Towing can further explore Autura’s towing software platform to modernize operations while preserving their trusted service.

Conclusion

Autura is helping other towing and recovery businesses just like Petroff Towing to modernize management of their towing, recovery, and impound lot operations and keep communities moving. Want to learn how your business can benefit?

πŸ“… Schedule a demo with our team today.

πŸ“₯ Petroff Towing Customer Success Story

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